A campaign platform, rolled out across EMEA,
drove 7.5M engagements and 125M in total reach.

Here’s the breakdown

AliExpress has everything you need, for every room you have.
But how do you demonstrate this across multiple markets, audiences and passion points in a playful and social-first way?

To demonstrate that your room, could be ‘One In A Million’ thanks to our products, we decorated the same space differently, hundreds of times.

The result? Hundreds of assets, enabling us to highlight multiple products in the same visuals and inspire different audiences and markets with tailor-made interior design ideas.

Bespoke social content and activations were created for each market. In Spain, for instance, we created a successful Instagram Series where we invited multiple influencers to redecorate their rooms.