Wallonia-Brussels Federation

In Belgium, too many young adults become sex workes to fund their student lives. With a very limited budget, I was asked by the Wallonia-Brussels Federation to communicate how they financially support students. It started with a simple print ad.

In Brussels, in a very famous student neighbourhood near the University, we took over a few students flats and turned them into a striking OOH to convey our message.

Even with a limited amount of budget (10K), our clever campaign got the attention of several local and national news channels.