SAP

I spent some time in the experiential world and was asked to help SAP showcase its cutting-edge technology at the Extreme Sailing Series.

We ended up creating one of the first 360^o interactive VR experiences, where spectators were in SAP’s shoes and had to catch the data at the most exhilarating moment – during an Extreme Sailing Series race.

To create an even more immersive experience, the space was a replica of the SAP catamaran, increasing the illusion that guests were at the heart of the action.